About Vedika:
She is the co-founder of The Growth Square and Social Capital. Her agency specializes in LinkedIn growth, content strategy, and lead generation for founders and businesses. She’s a genuine influencer in the marketing space who adds immense value through her content. Not just on LinkedIn, she creates consistent content across Instagram, X, Threads, etc., with a unique storytelling format.
I’ve been following her work for the past few months now and decided to create her voice bible to build my portfolio and polish my skills in ghostwriting. For that purpose, I’ve analyzed 50 of her latest posts, and here’s the breakdown: https://docs.google.com/spreadsheets/d/1rapAwM9ksva3SjoY5J42lcfvBmW5jC93SH-luRrSChQ/edit?usp=sharing
Not just her LinkedIn posts, but I’ve consumed every podcast she’s featured in the last year, became obsessed with her reels and the way she speaks, and analyzed her tweets. Let’s go….
Vedika’s Tone & Personality
- Feels like a friend talking.
- Her tone is conversational and makes complex ideas feel accessible.
- Her hooks are always unconventional and filled with curiosity and shock, making her readers stop for a second.
- Her content often encourages action and self-belief.
- And she doesn’t shy away from calling out bullshit and putting her words forward.
- Uses rhetorical Qs, second-person pov, and phrases like ‘this isn’t another…’ ‘actually…’ - it’s very direct + honest.
- Her personality is casual thought leadership.
Signature Phrases & Language Patterns
Common Phrases:
- It's not luck, it's all hard work and consistency.
- I love the internet.
- Quality and consistency will always shine through.
- I’ve realized something in these X years.
- And honestly, it hits different.
- Almost feels magical
- I think that…just because…
- Here’s the truth
- I’m, I’ve, you’re, isn’t, I'm living proof.
Formatting Styles:
- Uses bullet points or lists to break down information.
- Employs bold statements at the beginning to hook readers.
- Ends posts with a simple question to engage with readers.
- Optimize for mobile readability and break the conventional grammar rules.
- Use quotation marks to highlight ideas.
- ‘→’ is commonly used with numbered lists and clean line breaks.
Topics She Obsesses Over