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Vitae Apparel is a female-owned athletic apparel brand that focuses on body positivity, sustainability, and high-performance athletic apparel for women.

In only four years, the brand has seen incredible growth. The brand encompasses female empowerment, philanthropy, and social justice that runs deep into the ethos of the company.

Through their hard work and dedication to creating powerful athletic apparel for all body types and a commitment to improving and growing their community, they created the perfect recipe to have a cult-like following.

And their customers are obsessed. They have over 194k followers on IG, a rapidly growing Facebook group, and a dedicated group of over 3,000 brand ambassadors!

The Challenge VITAE Apparel Faced


With such rapid growth and a passionately engaged following, they knew they could recruit their raving customer base and mobilize them to reach their next phase of growth.