October 16, 2020

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Time Frame: 3 days

Skills: Visual Design, Information Heirarchy, Iterative Prototyping

Class: Prototyping, with Haijun Xia

In this project, we were tasked to craft a digital poster for an avant-garde art lecture series, using all text provided by the assignment and utilizing at least one provided image. The biggest challenge was arranging the massive, dense amounts of text while maintaining heirarchy, legibility, and a clean aesthetic.

Project Brief

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Craft a digital poster for a lecture series, using all provided text and at least one provided image.

The digital poster should be designed as a static digital display with the dimensions of 1024px wide and 1600px tall in vertical orientation. Imagine the poster will be viewed in two ways: [1] as a vertical digital display, or [2] A web page announcement.

Imagine the digital poster will be viewed by your audience in two ways: 1) as a digital sign display arranged in vertical orientation, something you might see at the Price center, and 2) as a web page announcement. Note that a standard laptop screen may only show the first ~768px of your design “above the fold” and then users must scroll to see the rest. That means the top part of your design should be attention-grabbing and highlight the most important information.

Paper Prototyping

Outline of poster sections

Outline of poster sections

10 ideation sketches, considering layout and the images provided.

10 ideation sketches, considering layout and the images provided.

Layout Ideation

Experiments and iterations of layouts, adhering to a tight grid system.

Experiments and iterations of layouts, adhering to a tight grid system.