Basic

Logo

Monito uses Avenir Next as our main font, for all our digital and print communication.

Untitled

Roboto is used as a fall-back font.

Our visual assets strategy supports Monito's brand positioning of evoking Authority or Empathy.

Our colour grading system Red - Orange - Green communicates clearly Monito's opinion
The Monito Score embodies our in-depth research processes earning our customers' trust
Colourful rounded bar charts showcase our authority acquired by data-driven research
The Moni characters can be used to embody "Monito savviness" next to our recommendations

Content illustrations with humans at the center highlights Monito's understanding of the customers problem
The Moni characters can be used to convey the emotion that we care
Helpful arrows, icons & highlights help the user navigate & understand Monito's recommendations