1. Vision

2. Mission

3. Value propositions

4. Target Audiences

5. Strategy

6. Priorities

7. Objectives

8. Culture

9. Values


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Vision

The dream; a team's true north. Primary objective is to inspire and create a shared sense of purpose throughout the company.

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Create economic opportunity for every member of the global workforce.

Mission

Overarching objective of the organization; should be measurable, achievable, uniquely identifiable to the company, and ideally inspirational. Brief, easy to remember, and minimizes the use of the word "and.”

Connect the world's professionals to make them more productive and successful.

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Value propositions

Target Audiences

Strategy

Priorities

Objectives

Culture

Values