<aside> ❔ See 🚀Product Vision Guide and **Product Vision Meeting Agenda** for more info

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Problem Core

<aside> ❔ This is the core problem that causes all the problem symptoms. Should be clear and illustrate the source of the pain. Note: Lack of a solution is not a problem

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• If you want to make a branding splash, it's not easy to find a reliable resource to create and ship a promotional swag.
• There may be a general lack of know-how when it comes to screen printing, vinyl application, credit card transactions and or shipping.
• Many of the existing tools for shirt/apparel design are clunky and counterintuitive.
• Who has time for all of this PLUS your full-time hustle?
• As a seller I want an easy way to sell merch
• As a seller I want a simple intuitive on-boarding process

Problem Side Effects

<aside> ❔ This is a list of the effects or pain points that are caused by the problem core. Purpose of this section is to explore and brainstorm the problem space to help find the common cause of the problem(s) or effectual problems

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• Not knowing where to go for online merchandise, you procrastinate and do nothing.
• Finding merchandising websites to be difficult to use and not entirely trustworthy, you do nothing.
• You do not know how to manage a merch shop, you start losing track of orders, payments and shipments, you have angry customers and as a result its going to effect your follower count, now everyone is unhappy.
• You're already working 12 hours a day, how on earth are you going to get all of this done without burning out.
• A seller cannot create an account to design and manage his/her merchandise business.

Objectives

<aside> ❔ Specific objectives inside solving the problem

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<aside> 👇 Example

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1. Create a platform that links customers with a simple and easy to use website to buy swag from their favorite artist, content provider or business.