Along with the process of Decentralisation there is a movement towards virtualising both hardware and software, which used to require either buying physical computing resources or being locked into your choice of proprietary software.

A familiar example is cloud computing. Where we might have previously kept our data on our local machines, external hard drives or perhaps a shared server in the office, we now use Google Drive, Dropbox, iCloud or some other cloud-based system instead. Cloud-based services have proliferated so much that their use is often inadvertent or is the default setting, such as with storing photos from our mobiles.

Virtualisation allows us not only to access our tools and systems from shared online environments but it can also bring with it:

The Virtual Company

Another form of virtualisation and distributive strategy is that of the increasingly "virtual" human staffing and operational systems of companies. This can manifest principally in the form of either virtual administration services (which can be provided by real humans or software), virtual offices and facilities, or in the outsourcing, offshoring or "flexsourcing" of work to other providers.

By maintaining a virtualisation mindset, benefits can come in the form of converting a full-time job into a passive income (à la 4-Hour Work Week) or upgrading your organisation with a more diverse, resilient and efficient workforce.

This raises the concept of the digital worker and digital workforce. In the virtual company context, we can split the concept of a digital worker into two different definitions:

For more on the digital worker, their mindset and practices, see Digital Evolution).

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