Inside Atomicwork’s cross-continental fundraise playbook


Overview

You’ve built a high quality business that speaks for itself. Your customers love you. Your employees are willing to burn the midnight oil for you. Your Indian VCs couldn’t be happier. Now it’s time to break into Tier 1 VC circles in the Bay. But existing playbooks just won’t cut it. What do you do?

Here’s Vijay Rayapati’s secrets to raising like an insider.


🤝Build Relationships, Not Just a Rolodex

Today's hello could be tomorrow's term sheet

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Vijay played the long game, he met with investors at coffee shops, the sidelines of customer events, and investor dinners, even when fundraising wasn’t on the table. But he was intentional "If you take every meeting, you’ll burn a quarter of your time. Be selective.”

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🕰️Be Predictably Present

Show up like a local, even if you’re 8000 miles away

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Vijay spends the first two weeks of every month in the U.S., meeting at least two investors each trip. And between visits? He keeps the momentum warm: with updates, dinners, and check-ins.

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💰Treat Credibility like Compounding Interest

The Bay doesn’t run on intros, it runs on signal