<aside> 📌 Disclaimer: All Wabi assets used for this project are purely for illustrative purposes only and do not reflect the intentions of Wabi or any of its affiliates.
Wabi is a digital startup born in 2019 operated by YopDev, a digital business incubator in Argentina. I joined the company just a couple of months before the Wabi app requirement came up, so I was able to learn more about the company's vision in this period. At the end of 2019, Wabi received the backing of Coca-Cola to promote the application.
Wabi presents an alternative to small consumers given them access to massive consumer products with exclusive benefits, free delivery, and different forms of payment. In addition, Wabi provides local FMCG (fast-moving consumer goods) businesses like grocery stores, kiosks, and warehouses in underserved areas the ability to sell to their customers online. Free and without intermediaries, the platform allows the consumer to place an order from their cellphones to the nearest store maintaining the importance of traditional commerce in Latin America.
Wabi quickly evolved into an ecosystem that contains:
As an experienced designer, my tasks focused on creating optimal solutions for users but also responding to business needs; to achieve this objective, I needed to maintain constant contact with various areas, for example, product owner, IT, customer experience, marketing, other designers and mainly the users of the application.
3 UX/UI designers | 3 Devs | 1 PO
Sketch | Zeplin | Lottie
Wireframes | High Fidelity Flows | Prototypes
<aside> 📱 Platforms iOS | Android