This page shows how to increase the retention of your videos.
This page is about improving the retention of your videos.
Your favorite YouTubers follow the same set of general retention principles.
We'll see how to create videos that people can't stop watching.
Retention is all about one thing: Questions.
Take a TV show like Friends. The way you keep you engaged is by planting a question in your mind:
Will Ross and Rachel get together?
The human mind hates unanswered questions.
They then spend 10 seasons answering that question. Sometimes, they answer the question, but then un-answer it.
Ross and Rachel get together, but then they break up.
How do they keep you entertained for 10 seasons?
By planting smaller questions in your mind and then answering those.
They dangle the big question in front of you whilst giving you little questions to snack on to keep you going.
The next time you're watching a TV show, ask yourself: What questions am I waiting to be answered?
We've seen that people stay watching because they want questions answered.The best YouTubers create immensely compelling questions and then bring you on a rollercoaster to answer them.Here are some examples:
Who wins the $100,000?