1. Intro (~20-30s): You to Camera

(Enthusiastic, direct to camera)

"Hi Ocado team! I'm Szymon. What really drives me in UX? Honestly, it's untangling those seemingly small, disconnected systems that create everyday friction we just accept. I love bridging those gaps to make complex processes feel intuitive and truly connected to how we live.

I'm a recent MA graduate in UX & Service Design from Loughborough University, and I've already had the chance to dive into some really exciting projects…

...like designing a circular economy service for Ford, winning Best Prototype Award at a UXAthon, and creating my dissertation project tackling procrastination. What connects them is my passion for finding elegant solutions to complex human problems. And that brings me to online grocery shopping – convenient, yes, but often missing a crucial connection to our actual lives...”

2. Pain Point & Research (~60s): Loom Screen Share + Webcam

(Switch to Loom: Screen showing a typical 'Buy It Again' list + maybe a separate browser tab with a recipe site + your webcam overlay)

"So, here's the core pain point I see impacting both users and the business: the 'Disconnected Context Loop.' Research, like Baymard's, confirms features like 'Buy It Again' are crucial shortcuts users heavily rely on, leading to higher average order. Yet, their usual implementation operates with pantry blindness, lacking context of consumption.

They just repeat past orders, ignoring if items were used, why they were bought (maybe for a specific recipe?). This forces users into mental gymnastics, increasing cognitive load, which research links directly to higher cart abandonment rates and decision fatigue [Ref Report 3 / General Baymard].

We also know users prefer context and clear differentiation [Ref Empathy.co] for past purchases – without it, trust erodes.

This disconnect also fuels the Planning Fallacy. Without intelligent feedback, users over-purchase – leading to 34% more duplicate buys than in-store [Ref Report 3] and contributing to the estimated $1,500 households lose annually in food waste [Ref Report 3]. For businesses, this isn't just about user frustration; it represents missed opportunities for smarter replenishment, potentially reduced basket sizes due to user uncertainty, and weakened customer loyalty, with 22% higher abandonment rates resulting from the cognitive load during online grocery shopping

3. Miro Ideation (~30s): Quick Miro Screen Share

"Right now, you Buy, (slight pause) but the system immediately Forgets why you bought it or what's already home. (Point or gesture to the 'Forget' step and the question below it). This leads directly to Guessing what you need next, (Point/gesture to 'Guess') often resulting in wasteful Rebuys or Food Waste. (Point/gesture to 'Rebuy/Waste' and then briefly to the pain point keywords below) It's inefficient, lacks context, and adds real cognitive load."

(Pan or smoothly transition the view to the Right Side - "The Opportunity")

"But here’s the exciting opportunity: the 'Context-Aware Loop'. (Gesture clearly to the Right Side) After you Buy, the system Links that purchase to your intent or pantry status. (Point/gesture to 'Link'). It Tracks and Learns your actual usage, (Point/gesture to 'Track/Learn') allowing it to proactively Plan and Suggest what you really need next. (Point/gesture to 'Plan/Suggest'). This enables Smart Rebuys, (Point/gesture to 'Smart Rebuy' and then briefly to the benefit keywords below) providing context-aware assistance, reducing waste, and ultimately making planning feel effortless."

4. Prototype Fix (~40s): Quick Figma Prototype Screen Share + Webcam

(Quick switch to simple Figma prototype - 1-2 screens)

"Here’s a glimpse of how that could work. Imagine an 'Intelligent Reorder' section. (Show screen) Instead of just a dumb list, it might proactively suggest 'Milk' based on your typical usage pattern before your next delivery. Or perhaps (Show maybe a basket screen with subtle icons) it gives a gentle nudge – 'You bought avocados 3 days ago, still have some?' – helping avoid waste right in the basket. Imagine after checkout, you could optionally tag items to a specific recipe or meal plan (Show simple tagging UI). Later, your 'Pantry View' or 'Reorder List' (Show screen) doesn't just show items, but subtly links them back – 'Bought for Lasagne - 2 weeks ago'. Or the 'Intelligent Reorder' asks, 'Reorder ingredients for last week's Chilli Con Carne?' The core benefit is reducing friction at the moment of cooking and planning by preserving the original purchase context."

The core benefit is providing context-aware assistance, making replenishment smarter and reducing the user's mental load. Of course, solving these pain point would need more comprehensive research. "

5. Ocado Motivation & Outro (~30-40s): You to Camera