✅ Creative Content Checklist

• Goal. What objective is this driving towards? It should be trying to help us engage, disciple, or inform in a direct way.
• Is it clear? Have clear context, clear set up by the title. It's good to ask a question or address a big pain-point that is answered by the content.
• What am I learning? (1-5 things) Make sure there are very clear takeaways from the content. When you present your work for review, highlight the key takeaways.
• Edit down & Supplement. If the person speaking takes too long to explain an idea, try and trim it down to it's core. You can also try and supplement the video with additional title cards to help cement ideas.
• CTA. What's the call to action? What do you want the viewer to do in the end with the information? Where can they learn more?

📙 Video Guidelines

1. Inspire or Inform
   • Educational - Is it giving the audience something that improves their lives, reveal something new, or gives new light to something old?
   • Would someone pay to watch this video?
   • Is it revelatory?
   • Does it inspire them to take action? Is it so beautifully produced that it becomes a piece of art? Does it empower the viewer?
2. Universal
   • Don't go narrow. This isn't about creating inside jokes that are only relevant to a few thousand folks.
   • Does the video have universal appeal? Does it go beyond the world of church and appeal to a larger audience? Does it touch upon a common pain point around money, faith, fear, regret, the struggle of pursuing a life of following Christ?
   • Is the title designed to grab their attention? Is this a common problem people are searching for a solution for?
3. Deliver
   • Does the video answer the question, problem, or conflict in a satisfying way?
   • Does it respect the intelligence and time of the viewer?
   • Does it provide tools/resources to help you move forward?
4. Shareable
   • Is there a compelling reason why the viewer will want to share this with friends?
   • Our best videos perform 500-1k views per 24 hour period. Is this designed to attract that kind of viewership?
   • Do they know someone who's life would be improved by watching this?
   • Does it elicit an emotional/spiritual response (faith, fear, anger, love, sadness, joy, empathy)?
     • Encourage their faith/hope/dreams
     • Calm their fears
     • Confirm their suspicions
     • Justify their failures
     • Help them throw rocks at enemies (optional)
5. Best Practices

• Does it hold to the account's brand guidelines look and feel? Youthful and engaging?
• Were references made in the video be further enhanced with additional footage/graphics/B-Roll?
• Vocal levels at -6 to -3 db
• Color correction/grading. Are the skin tones correct? White balance? Exposure?
• Is the audio mixed properly so that we can hear the dialogue?
• Major/Minor. Does our effort match the intended result? We don't want to put in major effort for a minor result. We don't want to make a minor effort for a major goal.
• It's okay to push the boundaries and challenge the status quo, but is the content sexist, racist, or other without meaning to be so? Does it have enough context to communicate the message accurately?