A plug-and-play template to help you write a clear, strategic, and results-driven RFP.

✅ How to Use This Template

Use this RFP template to communicate your video project goals clearly and attract high-quality production partners. Customize each section based on your campaign needs. Be honest, be specific and it’ll save you time and money later.

▶️ Executive Summary

A quick intro to your project.

We’re planning a [video type] to [goal (e.g., reduce onboarding drop-off / promote a product launch)].

The project is set to begin on [kickoff date] and launch by [target deadline].

We're looking for proposals by [proposal deadline].

▶️ Company Background & Project Objectives

Help agencies understand who you are, what you stand for, and what this project is meant to achieve.

• Company Name:
• What does your company do?
• Who is your target audience?
• What’s the business goal for this video? (e.g., increase demos, reduce churn, clarify value prop)
• What problem is this solving?

▶️ Scope of Work Checklist

List everything you expect the agency to handle.

✔ Services Needed