Video Partner Comparison Checklist (2025 Edition)

Use this checklist to compare animation studios based on strategic fit, creative quality, process transparency, and ROI potential.

Ideal for founders, GTM leads, and marketing teams shortlisting vendors for high-stakes video projects.

✳️ How to Use This Checklist

Instead of relying on gut instinct or flashy showreels, use this checklist to evaluate each partner across the 6 areas that actually impact success:

Strategic alignment
Clarity of messaging
Animation quality
Workflow/process structure
Communication strength
Budget vs value

Score vendors out of 5 in each section, or use checkboxes and notes.

🧾 Vendor Info (Add one per studio)

Field	Details
Studio Name
Website
Point of Contact
Specialization	e.g., SaaS, Edtech, Healthcare
Type	✅ Freelancer ✅ Studio ✅ Agency
Styles	✅ 2D ✅ 3D ✅ Motion Graphics ✅ Hybrid
Animation Services Offered	✅ Scriptwriting ✅ Storyboarding ✅ VO ✅ Styleframes ✅ Music ✅ Final Edits

🔍 Strategic Fit

🎯 Do they understand your business goals?

[ ] Have they worked in your industry (e.g., SaaS, PLG, B2B)?
[ ] Do they understand funnel stages (awareness, demo, onboarding)?
[ ] Do they tailor videos based on buyer behavior?