Audience / Persona

• FP followers on social media
  • both people part of FP and non FP

Purpose and Objectives

• we want to show (especially those that actually aren't part of FP) who we are, the kinds of people that are behind our organization, our culture
• engaged and stay tuned for our launch on September 21st

Background

• Goal of showing that FP is made up of real people, all across the world with a similar goal. Establish sense of community both internally and externally

Project Look and Fee

• Animated video, sentimental, emotion?

Objective

• Want the video to give FP a feeling of people coming together, to create a community
• Engage people, go check out our platform once launch happens

Scope

• Ideas- we can build off this

  • globe, zoom into different parts one at a time
  • when you zoom in you see people doing different activities (represents how we have a diverse team of people, all ages, professions, backgrounds) and holding, building, pieces of the FP logo
  • then you see people bringing the pieces of the logo together (like a puzzle), see the whole logo (represents how are team is all across the world)
  • people would be drawn similar to how they are on our IG posts
  • fades, says something like we are FP/ we are the people behind, coming to you Sept 21

• music in background