💐 Core Editing Principles
🔢 Timing Reference Guide
| Section |
Duration |
Shots |
Purpose |
| Hook |
0–8s |
4–6 |
Stop scroll, state value |
| Recipe Start |
8–25s |
10–14 |
Show process, list ingredients |
| Re-Engagement |
25–35s |
4–6 |
Personality, keep attention |
| Recipe End |
35–50s |
6–10 |
Finish process, plant seed |
| Payoff |
Last 10–15s |
4–5 |
Show result, CTA |
Total Video Length: 45–60 seconds
Pacing & Cuts
- 1–3 seconds per clip MAXIMUM
- Use JUMP CUTS only — NO sped-up footage
Motion & Dynamics
- Add slight zoom IN on key shots (food close-ups, garnishing, reactions)
- Digital zoom allowed — footage is shot in 4K, zoom in post when needed
- Use zooms to create visual variety from single-angle footage
- No static footage longer than 2 seconds
Length
- Target: 30–60 seconds total
- Don’t force content to fill time
- Shorter is better if value is delivered
🎯 Video Structure
Section 1: The Hook (0–8 seconds)
Purpose: Stop the scroll, state value, create desire