Resume Update: Sep 17,2025

Опытный дипломированный маркетолог, продакт-маркетолог и продакт-менеджер с экспертизой в B2B, Web3, EdTech. Я — комбо: глубокое понимание маркетинга + экспертиза в продукте. Пришла в продуктовый маркетинг из IT-маркетинга, рекламы и PR), поэтому знаю, как говорить и с клиентами, и с разработчиками. Опыт работы на различных позициях в маркетинговых и продуктовых отделах. Опыт: Outsource, Web3, EdTech, Industrial Automation.

Product Marketing Manager | Product Manager — EdTech Innovations, FemTech, eCommerce, XR/VR, AI

🤖 T-shaped skills

💁🏽 MVP Development, Cust Devs, GTM Strategy, Product Launch, Growth Hacking, Analytics, Creative/Tech/UX Writing, Investor Pitch Decks, Customer Development, Traditional Marketing and PR Management, Product Marketing Consulting and Mentorship

The 1-Minute Version of Me: Just listen & save your time

**(1)**→ Listen to my audio (1 min) linked below ⭣🇺🇸 English Version (US English) (recorded in Aug’25)

Audio_2025-08-13_Vera Shilyaeva.ogg

(2) → Listen to my audio (1 min) linked below ⭣🇷🇺 Russian Version (recorded in Aug’25)

Russian audio_2025-Vera Shilyaeva.ogg

👤 Summary

After 10 years in traditional marketing for Technology, PR, and advertising, I transitioned to Product Marketing & Product Management, bringing a customer-first growth mindset to Tech products. As a Product Marketing Manager/Product & GTM Manager for Startups, I help companies launch, scale, and win markets by:

💫 Product Strategy & Roadmapping — From MVP development and JTBD analysis to market research and product-market fit validation

💫 Go-To-Market (GTM) Strategy — Developing strategic positioning, compelling messaging, and comprehensive launch plans

💫 Sales Enablement Resources — Creating compelling pitch decks, one-pagers, and battle cards that drive conversions