During my time at Lasaria, I worked as a Product Designer on Based Music, a location-based music streaming and events app. My primary responsibility was to design and build the venues experience from scratch for venue managers and event organizers.
Later, I addressed challenges around improving engagement on the event detail screen and integrating the new venues feature into the app originally designed for listeners. I opted to host both experiences in the same app to save costs, reduce development time, and maintain a cohesive user ecosystem.
This project was all about balancing the needs of multiple audiences at once - the musician, the venue manager, the listener and the needs of Based Music.
Venues face challenges in discovering local talent, managing events efficiently, and engaging audiences effectively. Disjointed tools for booking, ticketing, and promotions lead to higher costs, inconsistent attendance, and missed opportunities to build lasting relationships with artists and attendees. This lack of integration limits profitability and impacts the overall event experience.