Effective Date: April 27, 2026

Last Updated: April 27, 2026

Welcome to Vela. At Vela Labs LLC ("Vela," "we," "us," or "our"), we provide an AI-driven platform designed to help eCommerce sellers streamline and optimize their businesses. Your privacy is paramount, and we are committed to being transparent about how we handle your data.

1. Information We Collect

We collect only the minimum data required to provide a high-quality multi-channel experience.

A. Account & Authentication

• Direct Sign-up: We collect your name and email address.
• Third-Party Authentication: If you sign up using Google or Facebook, we receive an authentication token and basic profile info. We do not receive or store your social media passwords.
  • Google Privacy Policy
  • Meta Privacy Policy

B. Marketplace Inventory Data

To sync your shops, we connect to your accounts via official APIs. We store a copy of your inventory data (titles, descriptions, tags, and variants) to enable rapid bulk editing. Your use of these integrations is governed by the respective marketplace's terms:

• Etsy: Etsy Privacy Policy
• Shopify: Shopify Privacy Policy
• eBay: eBay User Privacy Notice
• Faire: Faire Privacy Policy

C. Analytics & Tracking

We use automated tools to improve our Service and measure our marketing:

• Product Analytics (PostHog): We use PostHog to track how you interact with our features, helping us improve the product experience.
• Web Analytics (Google Analytics): We monitor site traffic and performance.
• Marketing Pixels: We use tracking pixels (e.g., Meta Pixel) to show you relevant Vela updates on other platforms.