Web3-based rewards and experiences leverage new economic models to establish a more open, transparent, and efficient marketplace for both travelers and hosts.

WEB3-based companies aim to achieve optimum business growth and strong market position by implementing various strategies such as acquisitions, distribution & marketing, production capacity expansion, regulatory framework, and intensive investments in research & development (R&D).

Lingo understood the impact of high visibility on the market success of blockchain-based projects. No matter the strength of technical backup and the value it offers, survival and success of crypto projects will always be at stake without widespread awareness. For example, one post from Kim Kardashian led to a +1370% spike and $100 million in estimated market cap within one day for Ethereum, highlighting the impact of celebrity endorsements.

Lingo will continuously generate the support of highly influential celebrities to endorse the Smart Rewards platform. The credibility of our Platform makes it easier to find endorsements and partnerships among the influencer community, also driving unparalleled organic growth. Our league of celebrity endorsees ranges from professional football players to actors and musicians.

We understand that building an extensive support system within a short timeframe is uncommon in the crypto space. Yet, our distinctive method of integrating influencers into the Lingo community has played a crucial role in attaining these marketing milestones. Our celebrity agreements, collectively valued at almost $50 in marketing contracts, reach an audience of over 300 million followers.

Figure 16 - Lingo User Acquisition Model

Lingo aims to generate exponentially more value than paid influencer marketing. In this perspective, Lingo is creating a clear go-to-market strategy with organic growth and credibility.

Here’s a comparison of our winning strategy over traditional influencer marketing.

A. PARTNERSHIP AND INTEGRATION STRATEGIES

As Lingo aims to disrupt the travel rewards space, it recognizes the immense potential for partnerships and integration strategies to enhance the platform and provide added value to its community.

Partnerships:

1. Hotel Groups and Hospitality Brands: Lingo seeks to collaborate with hotel groups and hospitality brands, offering them the opportunity to leverage its expansive travel marketplace. By partnering with Lingo, these brands can tap into one of the largest and most dynamic travel communities, gaining increased visibility and exposure to potential customers.
2. Travel Companies: Lingo has identified various travel companies that complement its offerings without direct competition. These companies provide products and services that hold great value for the Lingo community. For example, memberships granting access to premium services like lounge access or VIP event experiences can be integrated into Lingo's platform, enriching the travel rewards experience.
3. Co-Branding Campaigns: Lingo has already formed partnerships with influential ambassadors globally. Leveraging its marketing reach, Lingo can organize co-branding campaigns in collaboration with these ambassadors and their respective communities. This presents an appealing opportunity for consumer brands and travel companies to leverage Lingo's marketing power and engage with a highly targeted audience.

Integration Strategies:

1. Online Travel Agents (OTAs): Lingo envisions potential partnerships with OTAs, recognizing their extensive travel inventory and the resources required to maintain such ecosystems. By partnering with OTAs, Lingo can bring its quality customer base with high purchasing power, while the OTAs can contribute their depth and breadth of travel supply, creating a mutually beneficial collaboration.