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COMING SOON:
Chances are that you’re using AI in your marketing campaigns. In fact over 90% of companies are saying they are.
The problem is that many are doing it wrong.
And then complain that AI isn’t giving them genuine material that is varied enough.
The root cause?
People open up AI tools, use a 10 word prompt and press Enter.
Then they expect an organic LinkedIn post that could be the next Edgar Allen Poe poem or a visual that’s as good as the late Picasso.
Spoiler alert, it won’t.
Because you’re missing something:
Curated inputs.
Or rather, the lack off curation.
Because the old saying of “Garbage in, Garbage out” cannot be truer for AI in marketing.
Mind you, there’s no simple solution. Because both AI and business are changing faster than ever.
But there are three big facets that we will take you through here: