Users Characteristics

Source: https://www.raconteur.net/finance/financial-services/future-banking/

Interesting points

• 59% of digital banking users are up to 29 years old
• 35% in this same age group are users of traditional banks
• migration to digital services is more evident the younger the user is
• 6% have a digital bank account only
• 44% have an account in both
• 50% only in traditional banks
• the rate / economy is the main criterion for the most part: 56%. In digital, it is decisive for 61% of people and in traditional for 50%
• most users of traditional banks (54%) are interested in opening a digital account; 23% of them are indifferent to digital banks, and 23% would not use digital accounts at all
• Most people who use a bank, whether digital or traditional, already use some application on their cell phone.
• Insecurity with digital banks decreases when the person increases their knowledge about the bank.
• Most people who use traditional banks go to a bank branch once a month or less.
• Although COVID-19 may lead to a crisis in the real economy, the impact on the banking system and on the bank-customer relationship can also be defined as a 'positive discontinuity' for the purpose of digitisation of the sector and the ability to offer an excellent customer experience.
• Banks must earn consumer trust if they hope to provide lucrative advisory services as a cornerstone of their growth strategies.