Allowing users to enter a Web3 product without immediate cryptographic commitment
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💎 SCOPE OF WORK: UX diagnosis, interaction design, frontend development
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💡
Why it matters: Early wallet seed obligation causes drop-off. Reducing upfront friction improves exploration and retention.
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The Problem
- Many Web3 products ask users to understand wallets, keys, and security before they’ve experienced any value — leading to early abandonment.
The Constraint
- Designed with account abstraction in mind
- Needed to remain compatible with future wallet creation
- Could not rely on users understanding Web3 concepts upfront
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🚧 Insight:
Users don’t need ownership on day one — they need momentum.
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The decision
- Started onboarding with a simple username
- Deferred wallet creation to a later stage