Korisničke persone koriste se u procesu razvoja proizvoda kako bismo bolje razumjeli ciljnu publiku. One nam pomažu da steknemo jasniji uvid u moguće izazove i potrebe korisnika. Na taj način možemo preciznije usmjeriti dizajnerske odluke i funkcionalna rješenja, što u konačnici rezultira kvalitetnijim korisničkim iskustvom.

Web page users

Julia Thompson

• Age: 28
• Location: London, UK
• Occupation: Marketing Executive at a tech startup
• Level: beginner
• Budget Range: €800 - €1,200
• Background: Julia has always lived in urban environments and enjoys a vibrant social life. Although she has participated in outdoor activities like hiking and cycling, she has never been skiing. She is eager to try skiing for the first time as a fun winter getaway with friends.
• Goals: She’s looking for a ski resort with beginner-friendly slopes, group lessons, and easy rental options. She’s also interested in finding cozy lodges with spa facilities to unwind after a day on the slopes.
• Needs:
  • Beginner-Friendly Resources: Access to guides on what to expect, how to ski, and tips for first-timers.
  • Easy Trip Planning: A straightforward planning process with clear information about accommodations, lessons, and rental options.
  • Budget-Conscious Options: Information on affordable packages that include lodging, ski passes, and equipment rentals.

Mark Johnson

• Age: 42
• Location: Berlin, Germany
• Occupation: Travel Agent at a Ski Trip Planning Agency