Knowing what triggers customers to use your experience helps you own the interaction. Create scenarios to accompany your user personas so that you can build more realistic customer journeys. Scenarios define your user’s goals and expectations - that way you never disappoint.

User Scenario Overview


When a user interacts with an experience, they always have an end-goal in mind. User scenarios are narratives that detail the motives and methods of a customer as they perform a specific task.

A scenario answers the following questions:


Creating a user scenario helps a business focus on what is most important to users and develop a more relevant experience.

Specifically, User scenarios help businesses: