Created by : Jayshri Pund

🎯 Goal

📝 To do list

Increase user interaction and improve engagement on WhatsApp Status.

Conduct user research to uncover user pain points or reasons for low engagement

with the Status feature.

Understand the Product Market & Competition

Understand User Personas

Define Jobs to Be Done

Identifying & Creating User Personas

User Journey Map and User Flow

Identify Pain Points

Prioritize Pain Points

Innovative Solutions & Prioritization

Wireframes

🔍 Our Approach

👨‍💼 User Research 1

💡 Objective

Understand why users engage less with WhatsApp Status. Identify motivations, pain points, and define the Jobs-to-be-Done (JTBD).

🤔 Hypothesis

• We believe the lack of creative content options (e.g., filters, music) is limiting user engagement with WhatsApp Status.
• We believe the current visibility of Status updates is too low, resulting in fewer users interacting with them.
• We believe frequent WhatsApp users do not see the value in creating Status updates because it doesn’t align with their communication habits.
• We believe users are unaware of the benefits of Status for personal expression and updates.
• We believe the Status feature could increase engagement if WhatsApp offered better discovery options (e.g., notifications or reminders).
• We believe the lack of differentiation between WhatsApp Status and chat notifications causes users to overlook Status updates.