Name: Maria

<aside>

• Age: 52
• Location: Brazil
• Occupation: Retired </aside>

<aside>

Language: Portuguese (basic English understanding)

Tech Level: Low to moderate (uses WhatsApp and YouTube on her phone daily)

</aside>

Medical Needs:

• Takes 16 medications daily (some with food restriction and time, some without)
• Recently started new cancer treatment
• Needs reminders and simplified tracking
• Visits hospital bi-weekly for checkups

Pain Points:

• Forgets certain pills when distracted or overwhelmed
• Struggles to read small text on some apps
• Confused by complicated health apps or too many alerts
• Doesn't want to manually enter medication info every time

Validate Persona

<aside>

• Seniors often experience reduced vision, lower dexterity, and short-term memory challenges. </aside>

<aside>

• Many users are afraid to interact with technology due to fear of making mistakes or not understanding the UI. </aside>