📝 Details

Project Name LandingLens
Date July 31, 2025
Owner @Abbas

🎯 Research Goals

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  1. Learn the specific challenges users face with landing page optimization.
  2. Discover what users need (e.g., actionable insights) and what drives them (e.g., cost savings, time efficiency) to tailor the solution effectively.
  3. Test assumptions and hypotheses with user feedback to confirm the product’s potential value. </aside>

👤 Respondent Segments

Team Member Responsibilities (4)

đź“„ Interview Tracking Table

Team Member Responsibilities (4)

đź’¬ Intro Script

Hi [Name], thank you for taking the time to talk to me today.

âť“ Interview Questions

Section Question
Warm-up Build rapport and learn about their background.
Could you start by telling me a bit about your role and how landing pages fit into your daily work?
In your role, what motivates you to try new tools for marketing or UX optimization?
Behavioral / Experience Questions Focus on real behavior, not opinions.
Tell me about the last landing page you worked on—what went well, and what didn't?
Walk me through your process for optimizing a landing page before launch. What tools do you use, and why?
How often do you run A/B tests?
How do you currently gather user behavior info (e.g., heatmaps, clicks)?
What have you tried to solve X / achieve Y? What did you like about them and what did you dislike?
Pain Points & Needs Dig into frustrations and unmet needs.
What frustrates you most about A/B tests (e.g., time, cost, results)?
Describe a time when low conversion rates hurt your business or campaign—what caused it, and how did you fix it?
Wishes & requests This is your chance to learn what users truly want — things they may not even expect to be possible.
What data or insights do you wish you had before launching a landing page?
Aspirational Goals

🧠 Notes & Insights