Discovery Script Intro

Scenario:

Scenario:

Imagine you're a busy professional juggling between work and family. You love to cook but find it hard to plan meals every day. You're looking for a service that can help with meal planning by taking into consideration your dietary restrictions, nutritional requirements, time constraints, budget, and seasonal availability of ingredients. You've recently come across an app that claims to do all of this and more. You're intrigued and decide to give it a try.

User Questions for Discovery Research

Q1 Complete List: Tell me about drones and how you use them

• How much control do you have over your subscription preferences on those apps?
  • Almost no control
  • I do have workarounds that work for now
  • Doesn’t give me specific control right now
  • Subscribe to the type of meal plans
  • Started with all access pass
  • Realized that classic plan was the template for all the plans
• How often do you make changes to your subscriptions? Can you show me?
  • Yearly - cheapest
  • Consider it again after it expires
  • Minimal controls
  • Portions are important
• Can you think of a time when a subscription service has gotten better over time based on the system learning your preferences and/or you actually providing the system feedback?
  • Not really, don’t have a ton of them
  • Internet radio - Pandora got much better - fine tuning, create new stations
  • You could overdo it and not see anything new
  • Mess with it
• Have any of them gotten worse over time?
• A lot of services have gotten worse, not sure why, google searches, add revenue and business models are leading, less principled because its more profitable

Q2 Specific Examples: When was the last time you planned a meal?

• Last weekend
• How long did it take?