<aside> ⚡
Rent: Uncertainty till when they would stay at a specific place
</aside>
<aside> ⚡
Rent: Bachelors staying together take collective decisions to rent furniture
</aside>
<aside> ⚡
Rent: Heavy investment is required to buy the product
</aside>
<aside> ⚡
Rent: A market gap exists for renting expensive gadgets like MacBooks and VRs
</aside>
<aside> ⚡
Rent: Bachelor’s staying together-To Avoid the hassle of managing or selling furniture
</aside>
<aside> ⚡
Rent: Preference for renting luxury furniture and high value electronics with low frequency
</aside>
<aside> ⚡
Rent/Buy: Customers already have a rough idea of what they want and for how long to start with
</aside>
<aside> ⚡
Rent: Newly married couples moving into a new place-Avoid Heavy investment
</aside>
<aside> ⚡
Buy: After settling down—post-marriage or in a specific place for good amount of time
</aside>
<aside> 🪑
Good Brand Recall
</aside>
<aside> 🪑
Users love Combos & Bundles
</aside>
<aside> 🪑
No referral program or platform currency
</aside>
<aside> 🪑
Social Media search for Furlenco- Negative reviews on Support
</aside>
<aside> 🪑
Items going out of Stock-People go to other platforms
</aside>
<aside> 🪑
Refurbished products-Good quality & affordable pricing
</aside>
<aside> 🪑
No option to select product brand, model, Star rating-Appliances
</aside>
<aside> 🪑
Premium quality, variety of products & aesthetically appealing designs.
</aside>
<aside> 🪑
Need recognition to rent process happens in less than a week
</aside>
<aside> 🪑
Lack of stores in many cities and real product photos is a drawback-customers want to see or feel items.
</aside>
<aside> 🛌
Video Call Option-showcase Furniture
</aside>
<aside> 🛌
KYC after payment frustrates users (No WoM for this)
</aside>
<aside> 🛏️
Users don’t remember the frustration several months later
</aside>
<aside> 🛌
Customer comes to rent specific furniture, not fill a room
</aside>
<aside> 🛌
Smooth UI but requires a lot of scrolling
</aside>
<aside> 🛌
Web users-To do KYC post order need to download app
</aside>
<aside> 🛌
Most often rented products: Bed, sofa
</aside>
<aside> 🛌
Prefer furniture to be presented with room/background context
</aside>
<aside> 📺
Cancelling subscription is a hassle-No POC to help
</aside>
<aside> 📺
Users like the insurance- Removes worries about damage.
</aside>
<aside> 📺
No intercity or intra-city transfer option
</aside>
<aside> 📺
No cross-sell and upsell done to the user
</aside>