Hope is an axe - Martin Weigel

The tragic horizon: Resisting marketing's drift towards the business of value destruction - Martin Weigel

Read Martin Weigel. Please. I'll do what I can to bring his thoughts to the table one day.


The Wrong and the Short of it

Not a critique, but an expansion on the main thesis behind Les & Peter's work. Tom Roach is absolutely worth a follow by the way.


It depends. Budget setting in the covid recession

Dr Grace Kite is again an absolutely great follow. She says her consultancy provides 'Marketing analysis that's easy to understand, trust and use' and yup.


The multiplier effect | WARC

A great WARC paper on the channel multiplier effect.


Is your performance media really driving all of that performance?

A thought-provoker by VCCP's Aidan Mark questioning some of the mantras of the performance-only marketer.


This is how COVID-19 is affecting the advertising industry

Some interesting data on how ad spend has moved in various categories.


The Cost-Performance Paradox Of Modern Digital Marketing