USABILITY FINDINGS Platform: Puffy.com | Desktop Firefox Standard: Heuristic evaluation + user flow walkthrough ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

UF-001 | Lengthy Product Description Text Reduces Readability ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Platform: Puffy.com — Product Detail Page Severity: Medium

Observation: The Puffy Lux product detail page contains extended text blocks covering cooling technology, pressure relief, and motion isolation. These sections are not broken into scannable formats, creating a reading-heavy experience that slows decision-making.

Impact: Users scanning for quick purchase decisions are likely to skip key product information, reducing confidence at the point of conversion. High-consideration shoppers may disengage before reaching the Add to Cart button.

Suggestion: Replace dense paragraph blocks with concise bullet points or short summaries. Use expandable accordion sections for detailed specs to preserve depth without overwhelming first-time visitors.

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UF-002 | No Personalization Tool to Aid Mattress Selection ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Platform: Puffy.com — Product / Comparison Pages Severity: Medium

Observation: The site offers no guided tool — quiz, filter, or recommendation flow — to help users choose a mattress based on sleep position, body type, or firmness preference. Users must compare specifications independently.

Impact: First-time mattress buyers without prior knowledge face decision friction that increases the likelihood of cart abandonment. The comparison page provides data but no recommendation logic to guide the final decision.

Suggestion: Introduce a short interactive quiz (3–5 questions) that recommends a mattress model based on user input. This is a widely adopted and effective conversion pattern for high-consideration purchases.

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UF-003 | No Downloadable Spec Sheet on Product Detail Page ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Platform: Puffy.com — Product Detail Page Severity: Low

Observation: Users cannot download or export a product spec sheet or comparison summary from the product detail page. All product information is available only on-screen within the browser session.

Impact: Users who research offline, share decisions with partners, or compare across multiple tabs cannot conveniently reference product details outside the browser. This adds friction for deliberate, high-investment buyers.

Suggestion: Add a Download Spec Sheet option as a PDF export on the product detail page. Alternatively, a Share this product feature covering key specs would address the same need.

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UF-004 | No Spatial Visualization Tool for Mattress in Room Context ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Platform: Puffy.com — Product Detail Page Severity: Low

Observation: The product detail page does not offer any AR feature or visual tool to help users see how a mattress would look or fit in their bedroom space. All imagery shows the product in a generic styled setting.

Impact: For a high-cost item, the inability to visualize the product in context increases purchase hesitation — particularly for users replacing an existing piece of furniture or working with specific room dimensions.

Suggestion: Implement a View in Room AR feature using the device camera. As a minimum viable alternative, a room size compatibility guide or dimension overlay tool would reduce spatial uncertainty.