Product Impact

Helping local governments improve public sector working conditions and citizen quality of life by supporting innovation pilot management.


UrbanLeap Active Pilot Dashboard

http://bethanyriebock.com/wp-content/uploads/2018/01/urbanleap-dashboard.png


Problem & Solution

The majority of cities throughout the United States currently have poor or non-existent processes for effectively managing innovative startup pilot projects attempting to solve civic challenges. UrbanLeap’s web application supports city representatives at all levels to better manage entire pilot processes, from proposal to completion.

A secondary benefit of the product is that it indirectly influences organizations to implement streamlined departmental processes for overall project management. Our goal with the platform was to improve a dashboard web app to meet the needs of a diverse set of users working in complex bureaucratic environments.


Role & Responsibilities

My responsibilities included gathering user insights regarding the task flows, functionality, features, and visual design of the platform. In the low-fidelity wireframing process, I participated in modifying the user interface to improve comprehension and usability. Once the project advanced to mid-fidelity, I prioritized research efforts to answer user-centered questions to continue to guide the product and visual designers in their iterations.


Process

Competitive Analysis

We conducted a competitive analysis to better understand market needs and expectations, as well as features that were necessary to solve users’ problems and address their pain points. There aren’t necessarily any direct competitors to the product at this time, but similar products on the market that offer some parallel features.

Usability Testing and Interviews

I joined the co-founder and CEO of UrbanLeap in multiple onsite and remote interview and usability testing opportunities with various cities across the United States and Israel. At times testing was done with mid-fidelity mockups, while at other times, we used an abridged InVision prototype.