We want to motivate users to upgrade their plan after they subscribe

Versions history

There were couple of experiments with the upsell screen before

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4db39b1d-8bbe-417b-8b6c-4e4d295aebe8/Upsell_Old.png

Untitled Database

Seems it has problems...

  1. The simple design update didn't boost the conversion
  2. Dark pattern didn't help to earn more

Conclusion

  1. People are ready to upgrade when they don't know the price.
  2. People are not ready to pay our price for the suggested benefit

Offer Value ≠ Price

We need to show the value of our offer and prove that our price is fair.

Any ideas?

Hypothesis 1 — Make the offer very clear