We want to motivate users to upgrade their plan after they subscribe
Versions history
There were couple of experiments with the upsell screen before
Untitled Database
Seems it has problems...
- The simple design update didn't boost the conversion
- Dark pattern didn't help to earn more
Conclusion
- People are ready to upgrade when they don't know the price.
- People are not ready to pay our price for the suggested benefit
Offer Value ≠ Price
We need to show the value of our offer and prove that our price is fair.
Any ideas?
Hypothesis 1 — Make the offer very clear