I conducted informal interviews with six friends to understand how they interact with self-help books and uncover key behavioral insights.

Questions Asked:

• How do you usually discover or buy self-help books?
• Where do you compare prices before buying?
• Have you ever bought second-hand books? Why or why not?
• What challenges do you face while buying second-hand books?
• Would you consider renting instead of buying?
• If there was a campus platform for self-help books, would you use it? What would you expect?