Most Important Concepts

• Since your RAS sees once its made aware, awareness holds the key for transforming subconsciousness to reality.
• The shortcut doesn’t exist.
• The difficulty of the problem is the opportunity.
• CENTS. Control. Entry. Need. Time. Scale.

How Can I Use this Information?

• Think about how you can improve your product, so everyone who buys it will reccommend it.

Chapter Recap

Part 1 - The dissonance… Is something wrong?

1 - Tales from the script

2 - Careless whispers: Guilty souls have no rhythm

• None of us will ever accomplish anything excellent except when he listens to this whisper which is heard by him alone. - Thomas Carlyle, Philosopher

3 - The modern day matrix: The script

Part 2 - The script… Engineering your involuntary slavery

4 - The inauthentic life: Trapped by other people’s thinking

• Herd with the crowd and you will get predictable results designed for the crowd.

5 - Conventional wisdom: The road to a conventional life

6 - The scripted operating system: The web of servitude