Our Story

In May 2017, Nathan Graber-Lipperman founded an online publication called Unplugg'd with a simple purpose: publishing longform stories on Gen Z culture and life, all while adhering to our values — context, depth, vulnerability, and creativity. The TL;DR — we wanted to create anti-clickbait for young people.

As we grew our team, we launched a podcast network, interviewed professional athletes alongside world-renowned entrepreneurs, and created a YouTube series called 'The Hot Takes Show.' Overall, in our first two years, we published over 200 stories and 180 podcasts; additionally, we saw 4M Google impressions, 500k page views, and 20k podcast listens.

https://youtu.be/2Timjl1nUeU

In April 2019, we formed our backdrop entity Powder Blue Media, LLC, as we pitched for capital and participated in a startup accelerator program. That summer, we were recognized as an up-and-coming business while pitching for — and winning — over $18k.

A year later, we launched our second venture under the PBM umbrella called Powder Blue Consulting, where we capitalized on our experience and network creating Unplugg'd to offer a variety of services to clients, including e-commerce solutions, content strategy, graphic design, and more. Between the two ventures, we were able to continue to grow, bringing in $17k in revenue in 2020.

While we've pivoted over the last four years, the underlying thread has remained the same: to prove that Gen Z — a diverse, complex cohort of creators, entrepreneurs, and problem-solvers — has a seat at the table. We strive to build a community willing to inject the ideas and themes behind our stories and products into their day-to-day conversations and lives.

What We're Doing

Over the next several months, our goal is to build on 2020 and continue to scale Unplugg'd. We're doing this by:

• Creating mission-driven products through longform storytelling
• Collaborating with other brands and individuals who foster followings that share our values
• Cementing a consistent content team to channel our energies into what we do best — building compelling, evergreen worlds that fans can continue to come back to
• Engaging our community, both externally (sales, marketing, and customer success) and internally (paywalled content, newsletter, and Discord channel)

To reach a larger audience and package our content + products effectively, we need to craft a unique voice that resonates with our fans while moving against the immediacy-based grain of our modern media ecosystem. That's where you come into play.

Who We're Looking For

You are:

• a fun-loving personality who keeps up with and is passionate about popular culture — i.e. memes, trends, entertainment, politics, sports, fashion, current events, etc.
• conversant and experienced with social media platforms, particularly Twitter