NIL Basics + Compliance

What is NIL? NIL stands for Name, Image, and Likeness — your personal brand. It gives you, the athlete, the right to profit from who you are beyond the game. It’s not a salary. It’s not pay-for-play. It’s business.

Key Things to Know:

• You can earn through content, partnerships, camps, appearances, and merch.
• You still must follow your school’s compliance rules and NCAA/state laws.
• NIL deals must reflect fair market value and can’t be tied to performance or recruiting.

What Can You Do? ✅ Get paid for social media posts

✅ Sign with brands

✅ Offer camps, lessons, or services

✅ License your image on merch or content

What to Avoid 🚫 Don't use school logos without permission

🚫 No pay-for-play or recruiting inducements

🚫 Must follow NCAA/state/compliance rules

Helpful Links

• NIL basics: What every student-athlete should know