Ad Definitions:

Please note that the definitions that follow are the ones we have chosen to use.

At the end of the day, I want you to use the definitions that make the most amount of sense to you.

But hopefully these help guide you so we can think less about terms and philosophies and just focus on pure execution.

💻3:2:2 ⇒ 3 creatives, 2 body copies, and 2 headlines

12-Year-Old Definition: The testing structure we use inside of Meta.

Example:

This ENTIRE thing is a Concept. “3” = Variations of that 1 Concept. “2:2” = 2 Headline + 2 Body copy for that Concept that you put inside of Meta.

📂**Concept/Batch/Test #:**⇒ The tracking number for this test

12-Year-Old Definition: The number you use to keep track of which test you're on

Examples:

Batch #1, Batch #29, Batch #133

💡Concept/Swing ⇒ The test strategy - what you're testing in this batch

12-Year-Old Concept Definition: The big idea behind the ads you want to test