<aside> 💡 Hey! What's the bright idea? So at this point maybe you or a teammate has a BRILLIANT idea! It's going to make you millions(or at least save some time)— better get designing and building this thing ASAP right? WRONG! First, take a deep breath. We can save a lot of time if we work through some basic things first. Use the tools below to get yourself started.

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1. Familiarize yourself with the problem using the Lean Startup or Lean UX canvas

I know, I know — The problem doesn't sound nearly as sexy as the solution, right? But how are you going to know if you solved anything if you don't understand what you're supposed to be solving for. The Lean UX canvas will help you step back from the solution and identify the underlying issues so you can come up with better, faster, stronger ideas.

If you're using the Lean UX canvas we recommend stopping after box 6 and moving on to the risk mapping exercise below to be a bit more precise.


***Get started with a Lean UX Template for feature ideas***

***Get started with a Business Model Canvas for product or business ideas***


2. Risk Mapping Exercise

Now that you've got a basic idea of what's going on and what everyone is really trying to accomplish take another step back. What are people assuming with those solution ideas? Write down each assumption, then plot those risks using the Miro board below. We also find it's helpful to gather some stakeholders and have them vote for the riskiest and most uncertain assumptions to test to make sure you're not lost in your own biases. The book Testing Business Ideas has an excellent visual summary of what you're trying to do here if you need a little help!

https://miro.com/app/board/o9J_lJZLdik=/

<aside> ➡️ Once you've settled on the riskiest assumptions, it's time for the fun to begin. Let's create a research plan.

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