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Every local SEO lever that matters for home service businesses. GBP optimization, citations, reviews, and on-page strategy in one actionable reference.

Section 01 — Google Business Profile Optimization

• Primary category: the single choice that determines your map pack eligibility
• Service area vs. physical address, wrong choice kills LSA visibility
• Complete every GBP field: hours, phone, website, services, description
• Photo cadence: upload real job photos monthly (trucks, team, completed work)
• Review velocity target: 3–5 new reviews per month minimum to stay competitive
• Respond to every review within 24 hours, Google tracks response rate
• Publish at least one Google Post per week to signal active profile

Section 02 — On-Page Local SEO

• Title tag format: [Service] in [City] — [Company Name]
• H1 matches title tag; H2s target secondary services and cities
• Dedicated service pages for each major service type (not one generic page)
• NAP consistency: name, address, phone must match across every page and directory
• LocalBusiness and Service schema markup on every service page
• Core Web Vitals: Largest Contentful Paint under 2.5s on mobile

Section 03 — Citations and Local Link Building

• Priority directories: Google, Yelp, BBB, HomeAdvisor, Angi, Houzz, Nextdoor