We have 3x’d store revenue for a number of our clients just from introducing weekly / monthly product drops.

They are insanely underrated for email marketing. I wrote this full guide for you guys to take full advantage of in 2023 and build your ecom brand to 7 figures.

If you want us to set this up for you, book a call with me and I’ll show you how we can take your brand to the next level → https://calendly.com/nestemailmarketing/arsc

Let’s get into it:

Building hype

There are 2 possible stores to do drops with, each have a different way of operating:

Evergreen stores

• Sell multiple different products, website is open all year round
• For these stores, upload your product / products and label them as ‘sold out’
• Send people to the product page and get them to sign up to your email list with a ‘back in stock’ opt in form

Drop-only stores

• Only do product drops, e.g. streetwear clothing brands that only open their site when a drop is live