YouTube video: https://youtu.be/2bFkI0iTxzE?si=y_PekdwwmeHyGWXy

This guide presents a step-by-step framework for designing landing pages that outperform competitors by significantly boosting conversion rates. It synthesizes key concepts, frameworks, and real-life examples to help marketers and business owners craft landing pages that capture more leads and revenue.

1. Why Focus on Landing Page Conversion?

• Average conversion rate for landing pages is around 2.35%, meaning businesses leave a significant amount of revenue and leads on the table.
• Small tweaks can dramatically increase conversions; examples:
  • Influence Hunter improved from 2% to 7% in under 60 days, generating over $3 million in incremental revenue.
  • An enterprise software brand increased from 1.5% to 6.42%, translating to millions more revenue.

Takeaway: Optimizing landing pages is one of the most impactful ways to increase revenue without increasing traffic.

2. Step Zero: Set Up Your Design & Development Tools

Tools for Planning and Building:

• Figma: A prototyping tool used to design the landing page blueprint enabling rapid changes before development.
• WordPress + Elementor Pro: A drag-and-drop page builder ideal for quick modification.
• Other options: Unbounce, Framer, GoHighLevel (more expensive but intuitive).

Why? Planning your design in a prototyping tool saves time and reduces costly changes during development.

3. Step One: Design and Map Your Landing Page in Figma

Every landing page differs, but there is a proven high-converting structure that consistently outperforms competitors:

Critical Preparations Before Starting: