The game-changing guide to reframing prevention questions into promotion responses, plus current opportunities and funding alerts

The Prevention vs Promotion Bias (Your Secret Weapon)

Female founders face a documented funding bias where 67% of questions to male entrepreneurs are promotion-focused (about gains and opportunities) while 66% of questions to female entrepreneurs are prevention-focused (about losses and risks). This isn't just unfair—it's expensive. Each additional prevention question correlates with $3.8 million less in funding.

But here's the breakthrough: Female founders who master reframing raise 14x more funding than those who stay defensive. The research proves entrepreneurs who receive promotion questions raise 2x more funding regardless of gender.

The Golden Reframing Rules

Rule #1: Never End on Defense

Always conclude your answer with growth, opportunity, or expansion metrics. This influences the next question to be promotion-focused.

Rule #2: Use the Bridge Technique

1. Briefly acknowledge the prevention concern (1-2 sentences max)
2. Bridge with excitement: "What excites me about this is..." or "The opportunity here is..."
3. End with promotion data: growth metrics, market size, expansion plans

Rule #3: The 85% Trap

Most founders (85%) respond in the same orientation as the question. Don't fall into this trap. Break the pattern to break the funding gap.

Documented Question Examples & Reframes

Customer Retention (Prevention → Promotion)

What investors ask: "How do you plan to retain customers?"

Defensive response (avoid): "We have multiple safeguards to prevent churn, including loyalty programs and customer success teams..."

Offensive reframe: "We're seeing exciting growth in our daily and monthly active users, with a net customer growth rate of 23% quarter-over-quarter. We're accelerating this through our unique engagement platform that's driving 40% higher lifetime value compared to industry benchmarks. Our retention strategy is actually our expansion strategy."

Break-Even Question (Prevention → Promotion)

What investors ask: "How long will it take you to break even?"