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📸 Ultimate Brand Photoshoot Checklist

💡 Objective: [Enter goal here, e.g., Launching Spring Collection, Website Refresh, Q4 Ad Creative]

📅 Shoot Date: [Date]

📍 Location: [Location Name/Address]

🎨 Phase 1: Concept & Strategy (4–6 Weeks Out)

Focus on the "Why" and "What" before the "How".

[ ] Define the Goal
- Where will these photos live? (Website hero, Instagram feed, Paid Ads, Email newsletter)
- What is the specific campaign message?
[ ] Build the Mood Board
- [ ] Create a Pinterest board or Notion Gallery view.
- [ ] Lighting inspiration: (e.g., Golden hour, hard flash, soft studio)
- [ ] Posing inspiration: (e.g., Candid laughing, serious editorial, product-focused)
- [ ] Prop inspiration: (e.g., Textures, backgrounds, lifestyle items)
[ ] Create the Shot List

Turn this table into a Notion Database to tag items by "Priority" or "Model".

Shot Name	Type	Description	Props/Notes	Status
Hero Shot	Wide / Banner	Model holding product, ample negative space on left for text overlay.	Product A, Blue Backdrop	[ ] To Do
Product Close-up	Macro / Detail	Texture shot of fabric/ingredients.	Macro lens, reflector	[ ] To Do
Lifestyle Action	Medium	"Working from home" vibe, hands typing near product.	Laptop, Coffee mug, Product B	[ ] To Do
Flat Lay	Overhead	Organized chaos of product contents + ingredients.	Colored paper background	[ ] To Do
Team Headshots	Portrait	Friendly, approachable, solid color background.	Brand colors	[ ] To Do

[ ] Scout Locations
- [ ] Indoor Studio (Check for: Natural light availability, power outlets, freight elevator)
- [ ] Outdoor (Check for: Permits required, foot traffic, sun direction at shoot time)
- [ ] Home/Airbnb (Check for: Decor style, space for equipment)

📋 Phase 2: Logistics & Team (3–4 Weeks Out)

Locking in the people and the places.

[ ] Hire the Crew
- [ ] Photographer (Contract signed? Deposit paid?)
- [ ] Videographer (If doing hybrid shoot)
- [ ] Models/Talent (Sizes requested?)
- [ ] Hair & Makeup Artist (HMUA)
- [ ] Stylist / Assistant
[ ] Team Contact List

Keep this handy for the call sheet.

Role	Name	Phone	Email	Instagram Handle
Photographer
Model 1
HMUA
Stylist

[ ] Book the Location
- [ ] Confirm load-in and load-out times.
- [ ] Check parking situation.