Solving the 84% Conversion Drop on PeelBlue Landing Page

📌 Summary

Diagnosed and resolved a UX trust barrier on a high-traffic landing page, resulting in a +60% conversion uplift with a data‑driven redesign.

📌 Objective

• Identify causes of major drop-off (~84%)
• Improve sign-up conversion with clarity and trust

🔧 Tools & Skills

• Google Analytics (event & funnel tracking)
• Qualitative user interviews
• Figma for redesign visuals
• Excel + SQL for behavioral segmentation

🔍 Process Breakdown

<details> <summary>1. Problem Discovery</summary>

• Tracked funnel drop-off of 84% at the hero section (GA GA4 funnel)
• High bounce rates: average time‑on‑page under 4 seconds

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