According to a survey conducted by McKinsey and Company in April 2021, it was clear that consumers care deeply about wellness and that their interest is growing.—and that their interest is growing. In a survey of roughly 7,500 consumers in six countries,1 79 percent of the respondents said they believe that wellness is important, and 42 percent consider it a top priority. In fact, consumers in every market we researched reported a substantial increase in the prioritization of wellness over the past two to three years. We estimate the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10 percent. A rise in both consumer interest and purchasing power presents tremendous opportunities for companies, particularly as spending on personal wellness rebounds after stagnating or even declining during the COVID-19 crisis. At the same time, the wellness market is getting increasingly crowded, creating the need to be strategic about where and how companies compete.
Trend 2: More personalization, please
While many respondents told us privacy is still a concern, many (particularly in Brazil and China) are more comfortable trading privacy for personalization. Furthermore, a substantial majority of consumers around the world say they prioritize personalization now more than they did two or three years ago. In the United States, the United Kingdom, and Germany, more than 88 percent of consumers report prioritizing personalization as much as or more than they did two or three years ago. A potential strategy for companies. Develop personalized marketing capabilities to target the precise consumer segments that may be most interested in your products, with messaging and storytelling tailored to those consumers. Consider introducing personalized or semi personalized offerings to your product road map. A wellness start-up, for example, provides personalized vitamin and supplement subscriptions based on information that consumers submit through a quiz. A fitness-tech company created a fitness tracker that collects physiological data to provide personalized sleep and fitness information to users. Membership includes the tracker, access to daily analytics and coaching, and the ability to join online communities.
Source: McKinsey & Company
Some Facts
Irregular menstrual cycles (lasting longer than 42 days) may be a sign of future problems of overweight, diabetes, and heart disease in adolescents says research published in the journal Fertility and Sterility.
After analyzing more than 300 girls aged 14 to 19, specialist Charles Glueck, from the Center for Metabolism and Cholesterol at the Jewish Hospital in Cincinnati, USA, considered that it is a mistake not to worry about irregular menstrual cycles. According to him, this is not normal and even young girls and teenagers should not be ignored.
The teenagers analyzed by the study who had not registered, delays had a Body Mass Index (BMI) of 26.8 against the 37.8 BMI of girls with inconstant cycles. at the age of 25, blood sugar and insulin levels were also higher among the women who said they had irregular cycles.
According to endocrinologist Alice Chang of UT Southwestern Medical Center, the answer may lie in the ovaries, which would respond to changes in metabolism, such as increased insulin. For her, it is likely that irregular cycles are caused by previous health problems, such as diabetes.
Polycystic Ovarian Syndrome, a problem that causes infertility, is a possibility raised by the doctor for the delays in the menstrual cycle. "When diagnosed early, the syndrome can be treated very successfully," said Chang.
SOURCE: https://www.hcplive.com/view/irregular-menstruation-in-teenagers-may-be-a-warning-sign
1. Period Tracking: Clue
This app will help you track the menstrual cycle, ovulation cycle, and fertility. Based on the data you feed regarding your cycle start date, end date, PMS, mood swings, etc, this app will automatically set reminders on your period dates and help determine patterns in your symptoms, and thus help you in managing your menstrual health. Forecasts on recurring symptoms, like upcoming cramps, pain, and headaches will help you in planning your days better.
2. Period tracking: Maya