🎯 Approach

I evaluate quality from the user’s perspective, identifying friction and opportunities to improve the experience.

🧠 How I apply it

• Usability issue identification
• User flow analysis
• UX improvement proposals
• End-to-end experience validation

🧪 Real example

📌 Project: Insurance platform

• Identified friction in forms
• Proposals adopted by frontend (80%)

✔ Result: Improved clarity and user experience

📈 Value delivered

• Better user experience
• Reduced abandonment
• Alignment of UX + business