<aside> 💡 Summary I analysed, redesigned and tested the food delivery app Lieferando by using a user-centered design process. My focus was on the search and filter UX, because it is one of the most important steps in the ordering process and I saw the biggest room for improvement there.
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🧑💻Who
❓What
UX Design Contest #13 by Adam Ruf
⏰When
May 2020 (2 weeks duration)
🤷Why
🛠️How
Sketch, Draw.io, Adobe Photoshop, Notion, UsabilityHub
Why Lieferando?
In a time of lockdowns, shutdowns and closed restaurants, the relevance of food and grocery delivery services became bigger than ever before.
During the corona crisis I returned to Germany after living abroad for several years. Being used to foodpanda, Uber Eats and others, I was quite disappointed by the ordering experience on Lieferando (internationally known as takeway.com)
When I saw Adam's contest about redesigning a food delivery app, I immediately knew that Lieferando would be my app of choice. Fortunately Adam had extended the deadline and I had enough time to take part. It was also important to me to improve an app that is relevant, a market leader, not a random app nobody uses. After Deliveroo withdrew from the market and Delivery Hero sold it's brands (Foodora, pizza.de, Lieferando and Lieferheld) to takeway.com, Lieferando manifested de facto monopoly status.
🏆Goals
📏Success metrics