Organisation name: Our Big Kitchen
Date: 13 May 2025
Company Mission:
Our Big Kitchen is a registered charity (ABN 11 149 226 568) that nourishes, educates, empowers and supports people in need and always with love. We prepare and distribute more than 250,000 meals and support 33+ charities and thousands of individuals. We are able to do this through meaningful volunteering experiences.
Goals of the Audit
The following list has been created in alignment with assumed goals/business direction:
- Improved conversion rates (donations)
- Reduce cart abandonment for submitting a donation
- Building volunteer base
- Increase benefactor and volunteer engagement
- Optimise OBK discoverability
4) UX Audit Findings
Homepage
What’s working well:
- Bold homepage that captures your attention
- Who the company is and what they do is outlined in the text next to feature image
- Menu bar and ‘donate’ and ‘volunteer’ buttons are fixed when scrolling
- Call-to-action buttons are clearly visible
- Contact details are easy to find